Case study · Healthcare
Filling the appointment book for a Sandton dental practice
01
The challenge
Meridian Dental Studio had invested in new chairs and an additional associate dentist, but paid search was sending every visitor to a homepage that tried to speak to everyone at once.
Calls weren’t tracked, form leads landed in a shared inbox, and the practice had no way of knowing which keywords led to real appointments. Budget was being spent — but nobody could say what it was returning.
02
Our approach
Mapped the high-value treatments
Prioritised implants, clear aligners and emergency dentistry — the services with the strongest margins and the most urgent search intent.
Built dedicated landing pages
Designed fast, mobile-first pages for each treatment with pricing guidance, before-and-after galleries and one-tap booking.
Tracked every call and booking
Introduced call tracking and connected the booking system so campaigns optimised toward confirmed appointments, not form fills.
Tightened geo-targeting
Focused spend within a 12km radius and around peak search times, cutting wasted clicks from outside the practice’s catchment area.
03
The results
Within four months Meridian was booking 3.4 times as many new-patient appointments from paid search at less than half the previous cost per booking. The practice has since added Saturday clinics to keep up with demand.
“We used to judge our marketing by how busy the phones felt. Now we know exactly what every rand returns — and our chairs are booked four weeks out.”
Principal Dentist, Meridian Dental Studio
Services delivered
Launching a botanical skincare brand to R1.8m in 90 days
Built for ambitious brands
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